Choosing A Diamond
A quick education...
This Chart above is a great example of the color grading for the Diamonds.Most people want a Diamond that is colorless, and devoid of visible inclusions (inclusions are naturally-occurring imperfections within a diamond). This being said, i normally recommend H color & SI2 clarity to get the most out of your budget. Since i personally hand-select every stone, we will make sure that you never get a stone that is dull, has visible color, or imperfect to the naked eye.
In order of importance, things to look at when buying your Diamond:
Brilliance. Size. Clarity. Color.